Visual Communication Design 2022 University of Alberta
The "You Good Bro?" campaign is an initiative aimed at promoting mental health awareness and encouraging open conversations about emotional well-being, particularly among men. The campaign addresses the stigma surrounding mental health issues and encourages men to check in on each other, asking simple but meaningful questions like "Are you good?" to foster supportive environments. It often involves workshops, social media outreach, and community events to spread the message of vulnerability, support, and mental health advocacy.
A handwritten logo conveys a personal and approachable tone, encouraging open conversations about mental health. This informal, authentic touch helps create a sense of relatability and fosters supportive connections.
The campaign billboard leverages its scale and prominent placement to amplify the key elements of the campaign: the logo, sticker icons, and tagline.
Social media posts that extend the campaign's narrative by incorporating handwritten typography for emphasis and sticker icons to highlight key campaign statistics.
The environmental installation for the campaign strategically places thought-provoking flyers in men’s bathrooms, using this exclusive space to effectively engage the target audience with key statistics and messages about mental health.
Following the physical campaign, I designed a landing page to extend the conversation online, offering resources, information, and a supportive platform for men to engage with mental health topics in a more accessible and interactive way.